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Articles

Innovation insights

In-depth articles in which Gijs shares what he has learned guiding innovation journeys around the world. New articles are added regularly.

Cover of the article What Is Innovation Effectiveness by Gijs van Wulfen Article 01 · 26 August 2026

What Is Innovation Effectiveness, and How Can Organisations Double It?

What innovation effectiveness really means, why so many innovation efforts fall short, and the five levers organisations can use to turn innovation ambition into measurable impact.

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Cover of the article What Are the Biggest Barriers to Innovation by Gijs van Wulfen Article 02 · 9 September 2026

What Are the Biggest Barriers to Innovation—and How Do You Break Them?

Innovation barriers are the organisational habits, beliefs, structures and management behaviours that prevent people from turning promising ideas into real impact. They can appear anywhere—from the fuzzy front end of innovation to the implementation and scaling of a new product, service, process, business model or social innovation.

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Cover of the article AI Gives You Speed, But It Cannot Give You Trust by Gijs van Wulfen WE-nnovation in the Era of AI-nnovation · 16 September 2026

AI Gives You Speed, But It Cannot Give You Trust

AI can analyse customer insights, generate ideas and write business cases. It cannot win the yes for you. Why the future of innovation is WE-nnovation, with AI as co-pilot.

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Cover of the article Why Does Innovation Need Discipline by Gijs van Wulfen Article 03 · 23 September 2026

Why Does Innovation Need Discipline—and How Can Organisations Build It?

Creativity builds the dream. Discipline delivers the impact. Innovation is the transformation of ideas into impact, and that transformation requires commitment, collaboration, experimentation, perseverance and delivery.

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Cover of the article What Is Innovation Ownership by Gijs van Wulfen Article 04 · 7 October 2026

What Is Innovation Ownership—and How Do You Create It?

Innovation ownership is the shared rational and emotional commitment that gives people the responsibility, energy and perseverance to transform an innovative concept into real impact.

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