In-depth articles in which Gijs shares what he has learned guiding innovation journeys around the world. New articles are added regularly.
Article 01 · 26 August 2026
What innovation effectiveness really means, why so many innovation efforts fall short, and the five levers organisations can use to turn innovation ambition into measurable impact.
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Article 02 · 9 September 2026
Innovation barriers are the organisational habits, beliefs, structures and management behaviours that prevent people from turning promising ideas into real impact. They can appear anywhere—from the fuzzy front end of innovation to the implementation and scaling of a new product, service, process, business model or social innovation.
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WE-nnovation in the Era of AI-nnovation · 16 September 2026
AI can analyse customer insights, generate ideas and write business cases. It cannot win the yes for you. Why the future of innovation is WE-nnovation, with AI as co-pilot.
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Article 03 · 23 September 2026
Creativity builds the dream. Discipline delivers the impact. Innovation is the transformation of ideas into impact, and that transformation requires commitment, collaboration, experimentation, perseverance and delivery.
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Article 04 · 7 October 2026
Innovation ownership is the shared rational and emotional commitment that gives people the responsibility, energy and perseverance to transform an innovative concept into real impact.
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