
Breaking Innovation Barriers
Great ideas often meet resistance. This practical book presents fifteen proven strategies for winning the support of managers, colleagues, investors and customers, and turning their “no” into a “yes”.
Practical inspiration for effective innovators. Innovation is difficult. These books make it easier.
Gijs van Wulfen shares proven methods, practical tools and refreshing insights to help you break through barriers, create strong ideas and turn them into real impact. All the books featured below are available in English.

Great ideas often meet resistance. This practical book presents fifteen proven strategies for winning the support of managers, colleagues, investors and customers, and turning their “no” into a “yes”.

How do you innovate effectively when your team cannot be together in one room? This hands-on guide offers methods, tools and practical advice for running successful online and hybrid innovation projects, including Design Sprints, Lightning Decision Jams and the FORTH innovation method.

Innovation starts with looking at familiar situations differently. These 101 short, visual and thought-provoking lessons will inspire you to challenge established patterns, understand customers, improve innovation culture and bring your ideas to life.

Innovation can feel like a maze, especially when you lack support, time, resources or a clear starting point. This practical guide offers four routes, starting from an idea, a technology, a customer issue or a business challenge, to help you develop a convincing new business case.

Starting innovation is like setting out on an expedition: you need a destination, the right team and a practical route forward. This highly visual toolkit combines explorer stories, business cases, checklists, maps and the FORTH innovation method to help you navigate the uncertain first stages of innovation.

This is the original in-depth guide to the FORTH innovation method. It takes you step by step from defining the innovation assignment and observing customers to generating ideas, testing concepts and presenting convincing mini business cases.
Whether you are starting an innovation project, looking for stronger ideas or trying to win management support, there is a book here to guide you.
Explore the books. Choose your route. And move your innovation forward.
Hear these ideas live. Gijs delivers keynotes on breaking innovation barriers and doubling innovation effectiveness, in 30 to 60 minute formats or as an interactive workshop.
Request availabilityHear Gijs on innovation podcasts · read the innovation FAQ · download the speaker profile