Gijs van Wulfen on innovation podcasts

Why corporate innovation often fails because of organisational resistance rather than weak ideas. The conversation covers management buy-in, the FORTH Innovation Method, customer frictions, ideation and business cases, and how innovators turn resistance into momentum.

A conversation about one of the central barriers to successful innovation: securing visible and sustained management support. Gijs discusses leadership commitment, resources, organisational resistance and why buy-in is needed to turn promising ideas into impact.

Kim Spinder talks with Gijs van Wulfen about the book Doorbreek innovatiebarrières. Gijs explains fifteen recurring innovation barriers, including fear of failure, lack of budget, distrust and poor timing, and why innovators need critics, patience and strong soft skills.

Episode 199 takes the innovation-barriers theme into auditing and governance: how to recognise the barriers that stall innovation, and how to break through them inside a professional practice.

Gijs van Wulfen and Alan Zettelmann discuss innovation management, the FORTH methodology and the organisational barriers that prevent companies from successfully embracing innovation.

A substantial interview covering the definition of innovation, management buy-in, innovation barriers, the role of CEOs, ownership, innovation culture, open innovation, persistence and storytelling.

Bianca Prommer interviews Gijs about innovation barriers, winning management support and why innovation is best approached as an expedition rather than a conventional linear process.