The Innovation Maze

Innovation has never been more important—or more difficult.

Today’s innovation leaders face rapid technological change, shifting customer expectations, economic uncertainty and growing organisational complexity. The challenge is rarely a lack of ideas. It is knowing which opportunities to pursue, which route to take and how to make confident decisions when the outcome is still unclear.

In this practical and thought-provoking keynote, Gijs van Wulfen introduces a proven framework for navigating the innovation maze. Drawing on insights from his bestselling book The Innovation Maze, he shows leaders how to avoid common dead ends, recognise promising opportunities and create clarity, focus and forward momentum.

Why this keynote matters

Many leaders are expected to innovate while dealing with competing priorities, limited resources and constantly changing conditions.

Traditional management approaches often assume that the destination is clear and the route is known. Innovation is different. Leaders must make choices before all the information is available, test assumptions and adjust direction along the way.

This keynote helps leaders understand the different routes through innovation and choose the approach that best fits their challenge. It transforms uncertainty from a barrier into a source of opportunity and competitive advantage.

Ideal for

This keynote is especially relevant for:

It is well suited to leadership conferences, strategy meetings, innovation summits, management events and organisations navigating uncertainty, change or strategic renewal.

What audiences say

Gijs has spoken in more than thirty countries. A selection of what organisers and audiences said afterwards.

Other keynotes: Double Innovation Effectiveness · Inspire to Innovate · Breaking Innovation Barriers