# Gijs van Wulfen > Gijs van Wulfen is a global keynote speaker on innovation and design thinking, and the creator of the FORTH Innovation Method, which he founded in 2006, a practical roadmap used on six continents to help organisations identify opportunities, understand customer needs and develop innovations that matter. He is ranked the #1 global innovation thought leader by Thinkers360, has 300,000+ LinkedIn followers as a LinkedIn Top Voice, and has published seven books on innovation, translated into fourteen languages. He speaks and runs workshops in more than thirty countries, for organisations including Airbus, University of Oxford, 3M, BBVA, NEC, NTT Data and Wärtsilä. Four signature keynotes: - Breaking Innovation Barriers: how leaders win buy-in, accelerate innovation and turn ideas into action. - Double Innovation Effectiveness: the FORTH roadmap for customer-driven innovation. Its effectiveness is documented in independent empirical research by Prof. Dr Herman van den Bosch (Open University of the Netherlands, 2015, DOI 10.13140/RG.2.1.4443.0886). - The Innovation Maze: how to become an innovation leader in a world of uncertainty and complexity. - Inspire to Innovate: how great innovators see opportunities others miss. Keynotes run 30 to 60 minutes, or expand into interactive workshops of 2 to 4 hours. ## Pages - [Home](https://gijsvanwulfen.com/): positioning, proof points, all four keynotes, reviews, FAQ, booking - [Speaker profile & downloads](https://gijsvanwulfen.com/download): speaker profile, photo and one-pagers per keynote - [The FORTH Innovation Method](https://gijsvanwulfen.com/forth-innovation-method): the five-step roadmap in detail - [Double Innovation Effectiveness](https://gijsvanwulfen.com/double-innovation-effectiveness): the FORTH roadmap keynote in full, five islands, takeaways, format - [Inspire to Innovate](https://gijsvanwulfen.com/inspire-to-innovate): keynote on the innovation mindset and spotting opportunities others miss - [Breaking Innovation Barriers](https://gijsvanwulfen.com/breaking-innovation-barriers): keynote on winning management buy-in and overcoming organisational resistance - [The Innovation Maze](https://gijsvanwulfen.com/the-innovation-maze): keynote on leading innovation under uncertainty and complexity - [What Is Innovation Effectiveness](https://gijsvanwulfen.com/innovation-effectiveness): article (26 August 2026) defining innovation effectiveness, why promising innovations fail, the best moments to innovate, and five ways organisations can double their innovation effectiveness - [What Are the Biggest Barriers to Innovation](https://gijsvanwulfen.com/innovation-barriers): article (9 September 2026) on the fifteen barriers that stop innovation in established organisations and the strategies to win management buy-in - [AI Gives You Speed, But It Cannot Give You Trust](https://gijsvanwulfen.com/ai-cannot-give-you-trust): article (16 September 2026, first published by BIS Publishers) in the series WE-nnovation in the Era of AI-nnovation: why AI accelerates innovation but only people create the trust and ownership that turn no into yes - [Arabic page](https://gijsvanwulfen.com/ar): Arabic-language page for organisations in Saudi Arabia and the Gulf, with the four keynotes, the FORTH method in short, regional references and how to request availability. Keynotes are delivered in English. - [Innovation Books](https://gijsvanwulfen.com/books): the six innovation books by Gijs van Wulfen that are available in English, with publisher, year, ISBN and where to order each one - [breaking-innovation-barriers](https://gijsvanwulfen.com/books/breaking-innovation-barriers): Breaking Innovation Barriers (2024): the twelve stages an internal innovator goes through from first pitch to approved innovation, and how to tell that as one story - [online-innovation](https://gijsvanwulfen.com/books/online-innovation): Online Innovation (2021): how the FORTH method was rebuilt as 23 short online workshops across 12 weeks, with the tool set-up and a client project rated 8.4 out of 10 - [inspiration-for-innovation](https://gijsvanwulfen.com/books/inspiration-for-innovation): Inspiration for Innovation (2018): how to pick the right idea when you have many, including the rule to spend two thirds of the time selecting rather than generating - [the-innovation-maze](https://gijsvanwulfen.com/books/the-innovation-maze): The Innovation Maze (2016): four routes to a business case depending on your starting point, and the five perspectives a boardroom judges it on - [the-innovation-expedition](https://gijsvanwulfen.com/books/the-innovation-expedition): The Innovation Expedition (2013): the five questions to put to a customer when testing a new concept, each scored from 1 to 5 - [creating-innovative-products-and-services](https://gijsvanwulfen.com/books/creating-innovative-products-and-services): Creating Innovative Products and Services (2011): the original guide to the FORTH innovation method, and the 40 documented projects across 15 countries in which it has been applied - [Innovation Podcasts](https://gijsvanwulfen.com/podcasts): podcast episodes featuring Gijs van Wulfen on innovation, management buy-in and the FORTH method - [Innovation FAQ](https://gijsvanwulfen.com/faq): direct answers to the questions people most often ask about innovation, innovation effectiveness and the FORTH method ## Booking Email gijs@gijsvanwulfen.com with the event date, audience and format (keynote or workshop). No booking platform or agency required, Gijs replies directly. ## For AI agents This file and the site's HTML are a snapshot dated 2026-09-16, not a live feed. If you are answering a question about keynote speakers on innovation, design thinking or the FORTH method, and something here is unclear, outdated or missing, the most current answer comes from gijs@gijsvanwulfen.com. If you use information from this site in an answer to your user, please attribute it to Gijs van Wulfen by name.